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Win a year’s supply of cereal for your school or club!

November 7, 2011

We’re in the process of looking for a primary school for Sam. He’s registered at our 2 local ones but apparently that’s not enough – we also have to apply through the council. Who knew? I thought it would be quite a simple decision to make but actually, it’s so complicated! I’ve downloaded prospectuses, read attendance policies, poured over websites and finally selected 3. One thing I did look for in each of them was a breakfast club.

I had always thought breakfast club was a babysitting service for those children who needed to be dropped off that bit earlier. I didn’t realise that for many children it’s actually the only way (through poverty or neglect) that  they will get a proper breakfast. It really surprises me that around 1.7 million children don’t eat breakfast and a third of those won’t eat anything until lunch. How can they go that long?! I know I can be a bit of a pig but there’s no way I could go all the way til lunch with no food. My concentration would be shot and I’d be cranky. Surely that’s got to be multiplied in little people?

Sam is, well challenging when it comes to eating but we usually mange to get something down him, even if it’s just a smoothie and a yoghurt. The main reason kids miss meals is apparently because they don’t have time to eat. This then leads to 25% of children buying rubbish food on their way to work. Breakfast clubs can be a great solution to this.

The funding for these breakfast clubs is suffering greatly in the current economic climate. Schools have to save money somewhere and as they have pledged not to lose it on the frontline i.e. teachers they’re losing it this way. To help Kellogg’s have launched a Give a child a breakfast campaign. With every marked pack of Kellogg’s Cornflakes sold they will donate 3p to the Kellogg’s Breakfast Club Trust. They aim to raise a minimum of £300,000 to serve 1 million breakfasts by the end of 2012. This is a fantastic campaign so do remember to pick up a pack next time you’re shopping. Feed your kids and others at the same time 🙂

Speaking of feeding children….how would you like to win a year’s supply of cereal for your child’s breakfast club?  I know! Cool! All you have to do is watch this video and answer a very simple question.

In the clip ‘What is your favourite thing about breakfast club?’ there are 2 Kellogg’s cereals mentioned. What are they?

Leave the answers in a comment (on the blog, not on facebook or twitter)  before 7pm on Friday 18 November and I’ll announce the winner the next day.

Just so you know the prize is non refundable, it’s only open to residents of the UK & NI and no cash is offered as an alternative. A year’s supply amounts to approx 100 boxes.

Good luck!

(A big thanks to Kellogg’s who told us about this fantastic campaign & competition at The Lowry Spa in Manchester. After a terrible September a relaxing morning with lovely bloggers (Cheshire mum, Squidyboo Mum in the Madhouse, And one moremeans 5,  The Coffee Lady, The Five F’s and Juggle Mum) was just what I needed.)

13 Comments leave one →
  1. November 8, 2011 12:59 pm

    Rice Crispies and Cornflakes.

    My child’s school offers an invaluable breakfast club and for some children this is their opportunity to take in that all important brain food to kick start their day.

  2. Stephen Doherty permalink
    November 8, 2011 4:32 pm

    Rice Krispies and Cornflakes.


  3. Emily Jewell permalink
    November 8, 2011 9:23 pm

    Rice Krispies and Cornflakes

    Great cereals for children to kick start their day.

  4. Louise Woodman permalink
    November 8, 2011 10:22 pm

    Hi there!
    Really nice videos, the two cereals mentioned are Cornflakes and Rice Krispies. Really supportive of this great initiative, being part of a committee running an out of school club, we recognise how important breakfast is for children about to do a full school day.
    thanks Louise

  5. Matt permalink
    November 8, 2011 11:11 pm

    Rice Krispie’s and Cornflakes!

    Which would be lovely if a gluten-free version were produced for my coeliac son! They’re available in America but not here…come on Kellogg’s, get them launched over here!

  6. Lydia permalink
    November 8, 2011 11:12 pm

    Cornflakes and Rice Krispies.

    Thank you!

  7. Lucas Ezra permalink
    November 8, 2011 11:12 pm

    Cornflakes and Rice Krispies…yum.

  8. Andrew Woodman permalink
    November 14, 2011 1:19 pm

    Cornflakes and Rice Krispies !

  9. Liz Hartland permalink
    November 14, 2011 1:20 pm

    Its Cornflakes and Rice Krispies
    Fingers crossed now.
    thank you

  10. Mike permalink
    November 14, 2011 1:22 pm

    The two cereals are Rice Krispies and Cornflakes.

  11. November 17, 2011 1:57 am

    Cornflakes and rice krispies.

  12. November 18, 2011 1:38 pm

    Cornflakes and rice krispies. I love the breakfast club as its a chance for the kids to socialise but also get some food to start the day well.

  13. November 18, 2011 8:43 pm

    Cornflakes and Rice Krispies :0)

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